Lunch Conference | The CFO as a Driver of Transformation: Insights from Psycho Bunny

What if the CFO's role extended far beyond financial management to become a true driver of transformation and value creation?

On March 23, 2027, AFP Montréal is pleased to welcome Guy Vallières, Chief Financial Officer (CFO) of Psycho Bunny, for a lunch conference at the Saint-James Club of Montréal.

In an economic environment where businesses must continuously adapt, innovate, and improve their performance, the role of the CFO is undergoing a profound transformation. Beyond traditional financial responsibilities, CFOs are increasingly expected to play a central role in shaping business strategy, transforming operations, and driving organizational change.

Drawing on his experience at Psycho Bunny, a fast-growing international apparel brand, Guy Vallières will share his perspective on the CFO's evolving role as a strategic leader in business transformation.

Key Topics

This conference will explore several essential dimensions of organizational transformation:

• Finance and Strategy: How CFOs can help shape strategic decisions and support business growth.

• Transformation and Technology: The role of emerging technologies in reshaping processes and operating models.

• Data and Artificial Intelligence: How organizations can leverage data and AI to accelerate decision-making and enhance performance.

• Supply Chain and Operations: The importance of a cross-functional approach to strengthening organizational efficiency and agility.

• Leadership and Change Management: Why a clear vision, effective communication, team accountability, and disciplined execution are essential to successful transformation.

A unique opportunity to discover how the Finance function can become a powerful catalyst for change and performance within a growing organization.

About Guy Vallières

Guy Vallières is the Chief Financial Officer (CFO) of Psycho Bunny, a fast-growing international apparel brand.

He also plays a leading role in the company's transformation, with responsibilities spanning finance, technology, data, supply chain management, and several strategic initiatives.

With extensive experience at the intersection of finance, operations, and transformation, Guy is particularly interested in the evolving role of the CFO. He believes that beyond financial management, CFOs can become true agents of change by helping shape strategy, strengthening execution, and improving business performance.

At Psycho Bunny, he is actively involved in integrating artificial intelligence and new data-driven approaches to rethink processes, accelerate decision-making, and enhance operational performance.

His approach is built on a simple conviction: technology alone does not transform an organization. Successful transformation begins with a clear vision, effective communication, strong team accountability, and disciplined execution.

Event Details

 Tuesday, March 23, 2027

 12:00 p.m. – 2:00 p.m.

 Saint-James Club of Montréal

Who Should Attend?

This lunch conference is designed for CFOs, treasurers, FP&A professionals, finance leaders, and executives looking to better understand how the Finance function can drive transformation, support growth, and contribute to sustainable organizational performance.

Reserve your seat today and gain valuable insights into the evolving role of the CFO through the experience of a rapidly growing international brand.

Connect. Share. Grow.

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This event is eligible for recertification credits.

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This event is brought to you by AFP Montréal with the support of: