Dinner Conference

Stéphane Marchioni - Director of Expansion and Operations

Décathlon Canada

On the occasion of this AFP Montréal dinner conference, we will have the pleasure of welcoming Stéphane Marchioni, Director of Expansion and Operations at Decathlon Canada, accompanied by members of his finance team.

This exclusive event will revisit the history of Decathlon, the French sports retail leader, and the key stages of its expansion into Canada: strategic choices, success factors, challenges encountered, and the adaptations required for the North American market.

Beyond commercial and operational development, the conference will provide practical insights into the financial and treasury management of a Canadian subsidiary integrated within an international group, with a centralized decision-making and governance hub based in Europe. Discussions will notably cover:

• cross-border financial governance,
• international treasury organization,
• coordination between local teams and the European headquarters,
• foreign exchange, liquidity, and reporting challenges.

This dinner conference is designed for treasurers, finance leaders, FP&A professionals, CFOs, and finance executives seeking a real-world case study on the expansion of a major European group into the Canadian market.

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About Stéphane Marchioni

Stéphane Marchioni is Director of Expansion and Operations at Decathlon Canada, where he leads the development of the store network, oversees operations, and supports the sustainable establishment of the brand in the Canadian market.

With nearly 30 years of experience within the Decathlon Group, Stéphane has held senior leadership roles across Europe, North Africa, and Asia, spanning the entire value chain—from production and quality to supply chain, brand development, and international expansion. He notably served as Director of Decathlon’s production subsidiary in Shenzhen, China, managing industrial teams and global supply flows, before becoming Brand Director of Geonaute, overseeing the group’s electronics product offering worldwide.

He also played a key role in the market study and preparation phase for Decathlon’s entry into Canada, before actively supporting its operational rollout. His career has given him recognized expertise in international expansion strategy, multi-country governance, operations, and collaboration between local teams and European decision-making centers.

This event allows you to obtain 45 minutes of professional development credits for CPA (Chartered Professional Accountant) and CFA (Chartered Financial Analyst) by providing a detailed description of the activity.

The event is approved for up to 1.2 CTP and 1.2 FPAC recertification credits by the Association for Financial Professionals.

This event is sponsored by

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